![](http://www.justaddsalt.ca/images/portfolio/lvd-hero.jpg)
LVD Fitness
Branding, Stationery Design, Advertising Collateral.
LVD is an Ottawa-based fitness apparel brand designed for the socially-conscious athlete. Their ethically-sourced and environmentally-friendly products have been well received, leading to a partnership with WaterAid Canada: $1 from every purchase is donated to provide clean water and improved hygiene to a child in need. Their brand needed to showcase the diverse aspects of their identity: Lift, Visualize, and Dominate. This project included the creation of their logo and brand identity and guidelines, as well as stationery and other collateral.
![](http://www.justaddsalt.ca/images/portfolio/lvd-brand-guidelines.jpg)
![](http://www.justaddsalt.ca/images/portfolio/lvd-logo.gif)
![](http://www.justaddsalt.ca/images/portfolio/lvd-stationery.jpg)
![](http://www.justaddsalt.ca/images/portfolio/lvd-business-cards-4.jpg)
![](http://www.justaddsalt.ca/images/portfolio/lvd-business-cards-3.jpg)
![](http://www.justaddsalt.ca/images/portfolio/lvd-t-shirts.jpg)