LVD Fitness

Branding, Stationery Design, Advertising Collateral.

LVD is an Ottawa-based fitness apparel brand designed for the socially-conscious athlete. Their ethically-sourced and environmentally-friendly products have been well received, leading to a partnership with WaterAid Canada: $1 from every purchase is donated to provide clean water and improved hygiene to a child in need. Their brand needed to showcase the diverse aspects of their identity: Lift, Visualize, and Dominate. This project included the creation of their logo and brand identity and guidelines, as well as stationery and other collateral.